First off, there's really no reason for insults. Accusing someone of being ignorant or arrogant is not needed. I am NOT Big John.
Second, if we were to do this, it would NOT be the referee doing it. He would run well over 100 yards since both head coaches should be notified in the same manner. We would use the wing officials, which is why I included the low end as 20 yards away.
It is not something we do here. Since you seem to feel it's necessary, I'm glad the officials in your area do. Thanks for the discussion.