So, what happens if the kick is short? Is is treated just like a free kick? I.e., B can return? Ball is dead if it touches the ground in the end zone (untouched by B)? Ball is alive and legally recoverable by either team in the field of play? If unsuccessful, B gets the ball at the B-25?
I'l go on record as saying that the NCAA does not need this rule.
It is treated just like a kickoff, same rules other than a field goal can be scored. Mechanics differ slightly, chains would be set to illustrate the 10 yard netural zone for the players. R & U are under the pipes to make the call. IMHO, this could be considered an "unicorn" rule, slightly behind that of the "pregnant fullback" (9-9-3). Probably on some officials' bucket list, as it was on mine

.
The only reason given was : Tp be the same as NFHS and NFL