Back when I ran the line, I would talk directly to the player, but never to the coach. If a player initially lined up in the nz, I would yell “back up” a couple of times. If he didn’t, I flagged it. I never liked the idea of “helping” the coach on my side, simply because it’s a one way street. If/when the other team did the same thing, I couldn’t “help” their coach because I wasn’t on the same side. Of course, if the other wing did the same thing I did, it would cancel out the potential advantage. But still, I kept my comments directed to the players.
I also didn’t (and still don’t) like the idea of throwing a dead ball foul at the snap. Sometimes it’s unavoidable, but as has been mentioned here, encroachment is dead ball. Call the foul while the ball is dead. It’s only five yards, and both teams get the message quickly.
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