Again, alignment between rules sets. Good. So, yeah...dumb ---. Coach needs to coach better.
Assuming by "kicks it again" Ralph means he punted the ball, I disagree. NCAA would not be the same here. This is a return kick because it was a scrimmage kick made after a change of possession. Rather than being a 10 yard penalty and the ball remaining live, the ball is dead immediately and it is only a 5 yard penalty from the spot of the kick. Because there was a change of team possession during the down and A had the ball legally at the end of the down, they will get a new series 1st and 10, 5 yards from where the kick occurred.