BS? Let's see... he goes in motion backwards, not with an extremely quick motion, and it is backwards. He then speeds up, and then while still moving backwards, stops quickly. He goes back and does it again. Your analogy of holding on every play, is not at all similar to this. Unless you want some real discussion, and not attacking my post, I will not reply again. I am just telling you the reality of this offense.
Isn't there something about, "simulating action at the snap" as being a false start? Perhaps there's a regional difference in what that means, but doesn't, "he goes in motion backwards, not with an extremely quick motion, and it is backwards. He then speeds up, and then while still moving backwards, stops quickly. He goes back and does it again." satisfy that description.
We all understand about "hard counts" and quirky little things some players do to try and stay just below that "simulating action at the snap" line, but when YOU understand a player is doing
whatever, to fool an opponent into believing there's a snap,
that's just wrong.
You've got several choices; you can ignore it - let the defense beware, you can flag it as a false start or you might whisper in that player's (or his coaches) ear to simply knock it off, as you consider it illegal. The choice is yours, if you want to deal with the same (excuse me) BS all game, you can do that but nobody repeats themself exactly the same over and over. Remember the objective is to NOT try and fool an opponent that a snap is about to happen.