The 10-second runoff rule alone doesn't address last year's play, but by today's revised rules we could whistle and flag at the snap when the team, as in the play that "started this all" had more than 11 on the field for an extended period, and still had 13 or 14 on the field when the QB watched the players leaving, knew that they weren't going to get off and intentionally called for the snap. Those 2010-2011 substitution rules changes now allow us to kill the play for the substitution foul, and since the foul would stop the clock, the 10-second runoff then is in play as part of the penalty enforcement.
You're correct in that the 10-second runoff would not apply if the substitution rule had not also been tweaked, but I believe that the revised rules when taken together have closed that loophole.
Yes, that is what I was saying with my post.
