I agree this is just the beginning... but I don't fault the players at all for wanting a piece of the pie that they have baked. I DO fault the NCAA for being greedy and failing to figure out a different, more novel way to fairly recognize and compensate players for the immense economic value they provide, in a way that reflects their status as students, athletes, and (now) performers.
Who knows maybe in 20 years it will all implode and we'll go back to amateurs playing amateur sports and pros playing professional-level sports.