Smart business man. Why a turd?
When did he buy the rights to the name? While not illegal, neither was the A-11 at one time. See any similarities here? People taking advantage of other people falls under my definition of a turd.
Then again, if the conference leadership were on the ball (not blaming the new commissioner; he was hired after-the-fact) locking down a web domain should have been taken care of BEFORE the announcement of the conference name was released. Then we wouldn't be having this discussion.