I don't see any difficulty.
While the crew agreed without question that we had a flag for an illegal shift, we did not agree on the live ball vs. dead ball part. The difficulty boils down to would this AR apply to the case play?
AR 7-1-2-II. Ten Team A players shift while A1 remains stationary. A1 then starts moving backward before one second elapses and the ball is snapped.
RULING: If A1, who moved, did not halt with the other Team A players for one second before the snap, it is a dead-ball foul at the snap for a false start. Penalty—Five yards from the succeeding spot.