Joe,
OPI is coached, unlike DPI. I bet this play worked exactly, and I mean exactly, as it was supposed to. Kelly just didn't think the officials would call it. From what I've heard, OPI is the most missed call there is.
If you really believe that then I hope that you're not an official. The simple facts of this play have been discussed by multiple postings here.
1. 1st time this play was run it was run as coached and the catch was made within the rule requirements to be legal.
2. 2nd time this very same play was run the WR strayed too far and the catch was outside the rule requirements and therefore was illegal.
I see no value in discussing a coach's ulterior motives or coaching techniques. In my opinion that's not very constructive in our business. We call what we see according to the rules to the best of our ability and judgment. Our job is simply to call what we see, and as is clear here, no matter how many replays or camera angles we watch multiple times, both calls were 100% correct.