I agree we can’t and don’t need to get into the realm of trying to decipher real vs fake injuries. That’s my point. If the only reason we can apply 9-9-1 to this situation is the fake injury, then it doesn’t apply because we don’t know for certain the injury is fake. He may have really had a cramp in his pinkie that got better at the snap.
Taking the injury out of the equation, we have specific rules coverage for this situation. You suggested as much in your proposed solution. “UNS for using the substitution process to deceive.” The only problem with your solution is that’s not the penalty for using the substitution process to deceive. The proper penalty is IP. While some may feel a UNS to be warranted, we can’t make one up just because we don’t like the action. We can’t just hit the coach with an unsportsmanlike conduct foul whenever we want.
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This is another example PROVING, "One size NEVER fits all". As suggested, there are multiple bullets to fire available. The covering official decides which bullet to shoot, based on what is SEEN, what is BELIEVED to be the case in this ONE, UNIQUE situation in this ONE, UNIQUE game.
If the conclusion is someone (player/coach) made a dumb MISTAKE and simply did/allowed something prohibited by rule, IP might well be the chosen bullet fired. If, however the official's conclusion (in this unique case) was a deliberate intent to deceive, that may require a different bullet. The choice of which bullet to fire rests with the calling official (EXCLUSIVELY). Keep in mind, however the R is empowered to review and, RARELY, WHEN NECESSARY, modify that decision.
As for a coach, who has already been cited for UNS. Big mistake he can ponder on his way OFF the field, knowing his behavior will be a major portion of the game report, he will likely have to answer for. The two most important factors officials are designed to protect are Player Safety & Sportsmanship, and the rules are designed to promote BOTH.