... the play being discussed is virtually identical to the case play in the book which says shut the play down and flag it as a false start.
No, the AR is different from the play on the table.
The AR reads, "Team A is in a no-huddle offense and
is moving to the line when the ball is made ready for play. Although some players settle into their positions and stop, at least one player never stops and is still moving when the ball is snapped.
RULING: Dead-ball foul--false start, since Team A never satisfied the one-second rule before the snap. Officials should shut the play down and penalize Team A five yards."
Note the AR says that Team A is moving at the RFP. That translates to Team A is
shifting after the RFP. According to 7-1-2-a, all Team A players must stop of a 1 sec prior to the snap. The AR goes on to state that one Team A player never stopped before the snap - wa la, false start.
In the final play from the Rose Bowl, Team A was not moving immediately before or during the snap; hence, no shift and no foul.