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To this day, at the beginning of every football game in the Big Ten Conference, the coin toss features a coin with Kinnick on the heads side of the coin, while the helmets of the opposing teams are on the tails side, each coin is minted at the beginning of the season, and handed to the Head referee by a Big Ten official prior to the beginning of the game, all coins are kept under lock and key at the Big Ten Headquarters.
I'm aware of several conferences have their own coin, but not down to the game-by-game level. It sounds like the Big 10 just about considers every game a bowl game.